Last year I helped model a few garments for a clothing company called Blazewear. Blazewear is a worldwide company now who produce heated clothing for all different kinds of needs. Sports, including golf, horse riding, skiing and also produce garments for everyday winter use. I was approached by Phil Shaw, the founder of Blazewear and I have been asked to shoot a video to promote the clothing range which will feature on their brand new website. The job is booked for the summer so I have got plenty of time to come up with some ideas to not make the video too boring. What I want to really ensure is that the focus is on the products that are trying to be sold. A lot of videos I have saw, they are very focused on the models and not enough on the products.
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